Scaling a Shopify store can feel overwhelming. Many brands get stuck spending thousands on ads without seeing a real return. At Thrive Converters, we’ve helped 300+ e-commerce businesses overcome that barrier and achieve consistent, profitable growth.
In this case study, I’ll walk you through how we scaled one Shopify brand from $10K/month to $100K/month in revenue using a proven Google Ads strategy.
The Challenge
This Shopify brand (fashion niche) had strong products and organic sales but struggled to scale with paid ads.
- Ad spend was spread across different campaigns without focus.
- Their Google Merchant Center feed was poorly optimized.
- They lacked conversion tracking, making it impossible to measure ROAS.
- Competitors were outbidding them and winning visibility.
The result? Despite spending, they were stuck at $10K/month revenue with no clear path to scale.
Our Approach
1. Data & Tracking Setup
We started by cleaning up tracking with Google Tag Manager + GA4, ensuring every purchase and conversion value was recorded accurately.
2. Product Feed Optimization
We optimized their Merchant Center feed by:
- Writing keyword-rich product titles.
- Adding high-quality lifestyle images.
- Segmenting products by margin and performance with custom labels.
3. Campaign Restructure
Instead of scattered ads, we built a clear structure:
- Performance Max Campaigns to scale and reach across Google’s network.
- Standard Shopping campaigns for tighter control.
- Search Campaigns targeting high-intent branded & competitor keywords.
- Remarketing Campaigns on YouTube & Display to bring back browsers.
4. Smart Bidding & Ongoing Optimization
We used Maximize Conversions first, then switched to tROAS bidding once enough data was collected.
We also:
- Added negative keywords to cut waste.
- A/B tested ad copy and creatives weekly.
- Monitored product-level performance and scaled top sellers.
The Results
Within 90 days, the brand went from:
- Revenue: $10K/month → $100K/month
- ROAS: 1.8x → 7.4x
- Ad Spend Efficiency: -32% in wasted spend
- Customer Acquisition Cost (CAC): reduced by 41%
The store didn’t just grow in sales — it became profitable and scalable.
Key Takeaways
- Tracking is non-negotiable. Without data, scaling is guesswork.
- Your product feed is your storefront. A weak feed = poor ad performance.
- Campaign structure matters. Focused campaigns outperform scattered spending.
- Optimization is ongoing. Test, refine, and scale continuously.
Final Thoughts
This case study proves that with the right strategy, Shopify brands can scale from stuck to unstoppable.
👉 Want results like this? [Book Your Free 30-Minute Growth Audit Call] and let’s build a custom Google Ads blueprint to help your brand scale profitably.