Running ads for home improvement and décor retailers is no easy task. With fierce competition, price-sensitive customers, and seasonal buying cycles, many businesses struggle to make Google Ads profitable.
But for Master Shop (shopvernici.it), a leading Italian online retailer of paints, decorative finishes, and accessories, the right strategy made all the difference.
The result? €1.04M in sales from €248K ad spend — a 421% ROAS.
About Master Shop
Master Shop serves both professionals and DIY enthusiasts as an authorized dealer of premium brands including Sikkens, Herbol, Casati, Valpaint, Giorgio Graesan, Cebos, Amonn, Bulova, and Owatrol.
Their catalog covers:
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Interior & exterior paints
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Decorative finishes & resins
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Wood treatments & enamels
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Wallpapers & wall décor
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Painting accessories
They add further value through:
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Up to 40% discounts (+10% extra on select brands)
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Free shipping on orders over €99
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Cashback offers and coupons
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Ecobonus tax deduction eligibility
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An official mobile app with exclusive deals
Challenges
Before working with Thrive Converters, Master Shop faced:
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Intense Competition – DIY giants and local paint shops drove CPCs higher.
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Broad Product Range – Thousands of SKUs risked spreading budget too thin.
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Price Sensitivity – Customers constantly compared across platforms.
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Seasonality – Paint and décor demand peaked only in certain cycles.
Before vs After
Before Thrive Converters:
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Campaigns lacked structure and precision
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Wasted ad spend on irrelevant clicks
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Low profitability with broad targeting
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Struggled to stand out in a competitive market
After Thrive Converters:
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€1.04M in sales from €248K ad spend
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421% ROAS (every €1 returned €4.21)
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13,000+ conversions from high-intent buyers
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Seasonal scaling boosted sales during peak demand
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Increased loyalty through remarketing and bundled upsells
Our Strategy – Driving 421% ROAS
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Campaign Restructure by Brand & Category – Segmented into brand, category, and accessory campaigns for maximum relevance.
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Shopping Feed Optimization – Keyword-rich product titles improved visibility and CTR.
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Value-Focused Ad Messaging – Highlighted discounts, cashback, and Ecobonus benefits.
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Smart Bidding & Remarketing – Target ROAS bidding + dynamic product ads closed more sales.
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Seasonal Scaling – Increased budgets during renovation peaks and holidays.
The Results – €1.04M in Sales at 421% ROAS
📊 Ad Spend: €248,000
💰 Revenue: €1,040,000
🛒 Conversions: 13,000+
🎯 ROAS: 421.45%
Every €1 invested generated €4.21 in sales.
Additional wins included:
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Higher brand visibility across competitive SERPs
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Stronger average order values through upsells
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Repeat purchases via remarketing campaigns
Key Takeaways
✅ Segmentation Drives Efficiency – Brand + category campaigns maximized relevance
✅ Value Messaging Converts – Price-conscious buyers responded to discounts & perks
✅ Remarketing Closes Sales – Re-engaged shoppers comparing across multiple sites
✅ Seasonality Matters – Budget scaling during peaks delivered stronger results
Conclusion – From Competitive Struggles to €1.04M in Sales
By restructuring campaigns, optimizing feeds, and aligning ad messaging with buyer psychology, Thrive Converters turned Master Shop’s Google Ads into a profitable growth engine.
The result? €1.04M in sales from €248K ad spend — a 421% ROAS.
At Thrive Converters, we don’t just manage ads — we engineer long-term profitability for brands in even the most competitive industries.