At Thrive Converters, we believe every click should deliver measurable value. This case study highlights how we helped My Performance Part’s, a new motorsport and aftermarket auto parts retailer, scale from zero sales to a remarkable 7.28x ROAS, proving that even brand-new stores can achieve profitable growth with the right Google Ads strategy.
Client Background
My Performance Part’s specializes in high-quality automotive upgrades, including intercoolers, induction kits, and motorsport components.
While demand was strong, as a brand-new store, they faced the challenge of building profitable campaigns from scratch — with no existing data, untested feeds, and limited brand visibility.
Challenges
-
High Wasted Spend Risk – New campaigns can burn budget quickly if not optimized.
-
No Historical Data – Smart Bidding lacked the performance signals to optimize initially.
-
Unstructured Campaigns – Needed precise segmentation for efficiency.
-
Scaling Blockers – No Performance Max or Shopping optimization in place.
Before vs. After
Before Thrive Converters:
-
Brand-new store with zero sales from ads
-
No tracking setup or revenue feedback loop
-
Unoptimized product feeds and campaign structure
-
High risk of wasted budget on irrelevant clicks
After Thrive Converters:
-
£52,200 in revenue generated
-
7.28x ROAS from £7,170 ad spend
-
12,900+ conversions achieved at just £0.23 CPC
-
Highly optimized campaigns running at a 99.6% optimization score
-
Profitable scaling powered by Shopping and Performance Max
Our Strategy – Building Profitability from Day One
-
Comprehensive Audit & Restructure – Tightly themed Search campaigns + optimized Shopping feeds.
-
Accurate Conversion Tracking – GA4 + Tag Manager implemented for real-time revenue optimization.
-
Negative Keywords & Precision Targeting – Extensive filtering to reduce CPCs to £0.23.
-
Campaign Segmentation – Separate Performance Max, Shopping, and DSA campaigns for growth.
-
Creative Optimization – A/B tested headlines, descriptions, and product visuals to improve CTR and conversions.
Results – £52K in Sales at 7.28x ROAS
📊 Ad Spend: £7,170
💰 Revenue: £52,200
🎯 ROAS: 7.28x
💸 Avg. CPC: £0.23
⚡ Optimization Score: 99.6%
The top-performing campaigns were Performance Max and Shopping, driving consistent growth. High-intent keywords like Airtec intercooler and Fiesta ST induction kit delivered strong conversions.
Key Takeaways
✅ From Zero to Profitability – Scaled a brand-new store to 7.28x ROAS
✅ Precision Targeting = Lower CPC – Wasted clicks cut, high-intent buyers captured
✅ Accurate Tracking Unlocks Growth – Smart Bidding maximized profitability with clean data
✅ Segmentation Enables Scale – Product-category campaigns drove sustainable growth
Conclusion
In just a short period, Thrive Converters helped My Performance Part’s grow from a brand-new, zero-sales store into a profitable e-commerce business generating £52K in revenue at 7.28x ROAS.
At Thrive Converters, we don’t just run ads — we engineer revenue engines for e-commerce brands ready to grow.