At Thrive Converters, we specialize in unlocking the true potential of e-commerce brands through data-driven Google Ads strategies. This case study highlights how we partnered with Phoenix Environment, an eco-friendly product retailer, to generate $229K in sales from just $8.51K ad spend — achieving an extraordinary 26.86x ROAS in only 3 months.
Client Background
Phoenix Environment is dedicated to providing sustainable products for customers who care about quality and environmental responsibility. While their brand vision was strong, their Google Ads account wasn’t delivering profitable results.
They faced major challenges:
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Tracking gaps made performance measurement unreliable
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Campaign inefficiencies caused wasted budget
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Lack of segmentation limited scalability
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Smart Bidding underperformed due to poor data quality
That’s where Thrive Converters stepped in.
Before vs. After
Before Thrive Converters:
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Inactive tracking tags & unreliable conversion data
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Wasted budget on non-converting traffic
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Campaigns lacked segmentation & advanced bidding
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ROAS well below profitability
After Thrive Converters (Within 3 Months):
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Tracking fully fixed & optimized with GA4 + Tag Manager
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Campaigns restructured with Performance Max, Shopping & Search
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Dayparting strategy aligned spend with peak performance hours
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Revenue scaled to $229K from $8.5K spend
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26.86x ROAS achieved and sustained
Our Strategy – Scaling with Precision (26.86x ROAS)
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Full Account Audit & Fixes – Identified tracking issues, cleaned data, and restructured campaigns
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Conversion Tracking Optimization – Built a reliable data loop for Smart Bidding
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Segmentation by Category & Intent – Ensured more efficient scaling
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Dayparting – Budget shifted to the highest-performing times of day
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Creative Refinement – Simplified, benefit-driven messaging for better CTR
The Results – $229K in Sales at 26.86x ROAS
📊 Ad Spend: $8,510
💰 Revenue (Conversion Value): $229,000
🛒 Clicks: 14,600+
🎯 ROAS: 26.86x (2,686%)
Every $1 invested returned $26.86 in sales, transforming Phoenix Environment’s Google Ads into a sustainable profit engine.
Key Takeaways
✅ Tracking is the foundation of profitable scaling
✅ Campaign segmentation improves control & efficiency
✅ Dayparting reduces waste and boosts ROI
✅ Consistent optimization sustains extraordinary ROAS
Conclusion – From Inefficiency to 26.86x ROAS
In just 3 months, Thrive Converters transformed Phoenix Environment’s Google Ads from inefficient and unprofitable into a high-performance growth engine, generating $229K in sales at 26.86x ROAS.
At Thrive Converters, we don’t just run ads — we engineer scalable, profitable campaigns tailored to each brand’s growth vision.