At Thrive Converters, we specialize in scaling niche, high-performance brands through data-driven Google Ads strategies. This case study highlights our work with Rabaconda, a rider-driven company revolutionizing motorcycle tire changing with innovative tools and accessories.
Through tailored Google Ads campaigns, Rabaconda generated €1.69M in sales from €140K ad spend, achieving an outstanding 1,205% ROAS.
At Thrive Converters, we specialize in scaling niche, high-performance brands through data-driven Google Ads strategies. This case study highlights our work with Rabaconda, a rider-driven company revolutionizing motorcycle tire changing with innovative tools and accessories.
Through tailored Google Ads campaigns, Rabaconda generated €1.69M in sales from €140K ad spend, achieving an outstanding 1,205% ROAS.
About Rabaconda
Founded by passionate riders, Rabaconda has become the global leader in motorcycle tire-changing solutions. Their lineup includes:
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Dirt Bike Tire Changer – Flagship, ISDE-approved, trusted by Team USA.
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Street Bike Tire Changer – Launched in 2022, expanding into cruisers, sport touring, and ADV bikes.
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Mini Tire Changer – Released in 2024 for scooters, pit bikes, and youth dirt bikes.
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Accessories & Rider Gear – From wheel balancers to branded apparel.
What sets Rabaconda apart is their rider-first innovation: every product is designed, refined, and tested with real riders and professionals worldwide.
The Challenges
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Global Niche Audience – Only riders who maintain their own bikes.
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High-Ticket Products – Premium tools requiring multiple touchpoints before purchase.
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New Product Launches – Needed awareness and fast adoption for Street & Mini Tire Changers.
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Education Gap – Many riders still used basic tools, requiring education on time-saving benefits.
Before vs. After
Before Thrive Converters:
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Campaigns lacked clear segmentation and structure
-
Limited Shopping feed visibility
-
New products with minimal awareness
-
Conversion value not maximized
After Thrive Converters:
-
Conversion value increased by 138%
-
€1.69M in sales from €140K spend
-
1,205% ROAS (over 10x returns maintained)
-
Strong global reach across Europe & North America
-
Successful adoption of new product launches
Our Strategy – Scaling with Precision (1,205% ROAS)
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Campaign Segmentation & Funnels – Separate campaigns for Dirt, Street, Mini & Accessories, built around awareness, consideration, and purchase.
-
Shopping Feed Optimization – Keyword-rich, performance-focused product titles for higher CTR and visibility.
-
Creative Assets for Awareness – Video ads, racing endorsements, and lifestyle content to educate and inspire.
-
Smart Bidding – Target ROAS strategies ensured growth while keeping profitability at the core.
-
Remarketing – Closed the gap for longer decision-making cycles and encouraged repeat purchases.
The Results – €1.69M in Sales at 1,205% ROAS
📊 Ad Spend: €140,000
💰 Revenue (Conversion Value): €1,690,000
🛒 Conversions: 3,586+
🎯 ROAS: 1,205%
Key wins beyond revenue:
-
Global Expansion – DTC growth in Europe & North America.
-
New Product Success – Street & Mini Tire Changers achieved rapid adoption.
-
Stronger Brand Authority – Reinforced position as the world’s #1 tire-changing solution provider.
Key Takeaways
✅ Precision segmentation drives efficiency in niche markets
✅ Education-focused ads convert skeptical buyers
✅ Launches require awareness + remarketing for fast adoption
✅ Smart bidding sustains profitability at scale (10x+ ROAS)
Conclusion – From Awareness to Market Leadership
With Thrive Converters’ strategy, Rabaconda achieved:
-
138% growth in conversion value
-
1,205% ROAS maintained above 10x
-
€1.69M in sales from efficient, scalable campaigns
By combining funnel-driven campaigns, optimized feeds, and rider-focused messaging, Rabaconda not only drove sales but also cemented its role as the global leader in motorcycle tire-changing innovation.
At Thrive Converters, we don’t just manage ads — we help rider-inspired and niche e-commerce brands scale profitably worldwide.
About Rabaconda
Founded by passionate riders, Rabaconda has become the global leader in motorcycle tire-changing solutions. Their lineup includes:
-
Dirt Bike Tire Changer – Flagship, ISDE-approved, trusted by Team USA.
-
Street Bike Tire Changer – Launched in 2022, expanding into cruisers, sport touring, and ADV bikes.
-
Mini Tire Changer – Released in 2024 for scooters, pit bikes, and youth dirt bikes.
-
Accessories & Rider Gear – From wheel balancers to branded apparel.
What sets Rabaconda apart is their rider-first innovation: every product is designed, refined, and tested with real riders and professionals worldwide.
The Challenges
-
Global Niche Audience – Only riders who maintain their own bikes.
-
High-Ticket Products – Premium tools requiring multiple touchpoints before purchase.
-
New Product Launches – Needed awareness and fast adoption for Street & Mini Tire Changers.
-
Education Gap – Many riders still used basic tools, requiring education on time-saving benefits.
Before vs. After
Before Thrive Converters:
-
Campaigns lacked clear segmentation and structure
-
Limited Shopping feed visibility
-
New products with minimal awareness
-
Conversion value not maximized
After Thrive Converters:
-
Conversion value increased by 138%
-
€1.69M in sales from €140K spend
-
1,205% ROAS (over 10x returns maintained)
-
Strong global reach across Europe & North America
-
Successful adoption of new product launches
Our Strategy – Scaling with Precision (1,205% ROAS)
-
Campaign Segmentation & Funnels – Separate campaigns for Dirt, Street, Mini & Accessories, built around awareness, consideration, and purchase.
-
Shopping Feed Optimization – Keyword-rich, performance-focused product titles for higher CTR and visibility.
-
Creative Assets for Awareness – Video ads, racing endorsements, and lifestyle content to educate and inspire.
-
Smart Bidding – Target ROAS strategies ensured growth while keeping profitability at the core.
-
Remarketing – Closed the gap for longer decision-making cycles and encouraged repeat purchases.
The Results – €1.69M in Sales at 1,205% ROAS
📊 Ad Spend: €140,000
💰 Revenue (Conversion Value): €1,690,000
🛒 Conversions: 3,586+
🎯 ROAS: 1,205%
Key wins beyond revenue:
-
Global Expansion – DTC growth in Europe & North America.
-
New Product Success – Street & Mini Tire Changers achieved rapid adoption.
-
Stronger Brand Authority – Reinforced position as the world’s #1 tire-changing solution provider.
Key Takeaways
✅ Precision segmentation drives efficiency in niche markets
✅ Education-focused ads convert skeptical buyers
✅ Launches require awareness + remarketing for fast adoption
✅ Smart bidding sustains profitability at scale (10x+ ROAS)
Conclusion – From Awareness to Market Leadership
With Thrive Converters’ strategy, Rabaconda achieved:
-
138% growth in conversion value
-
1,205% ROAS maintained above 10x
-
€1.69M in sales from efficient, scalable campaigns
By combining funnel-driven campaigns, optimized feeds, and rider-focused messaging, Rabaconda not only drove sales but also cemented its role as the global leader in motorcycle tire-changing innovation.
At Thrive Converters, we don’t just manage ads — we help rider-inspired and niche e-commerce brands scale profitably worldwide.