At Thrive Converters, we help niche e-commerce businesses scale profitably with precision-driven Google Ads strategies. This case study highlights how we took WTDiesel, a UK leader in remanufactured diesel components, from £0 to £3.16M in sales with a 1,678% ROAS.
About WTDiesel
WTDiesel supplies premium remanufactured diesel parts, including injectors, pumps, turbochargers, and accessories, from brands like Bosch, Delphi, Denso, and Siemens.
Their strong differentiators include:
-
In-house remanufacturing facilities
-
Free shipping, 1-year warranty & money-back guarantee
-
An exchange model for old parts with refundable deposits
-
A trusted team averaging 7+ years of industry experience
The Challenges – Before Thrive Converters
-
Zero ad revenue and no structured campaigns
-
Rising competition and CPCs in automotive parts
-
Niche audience with a longer decision-making journey
-
Need to scale nationally while protecting profit margins
Before vs. After
Before:
-
£0 in sales from Google Ads
-
No feed optimization or remarketing
-
Generic, non-segmented campaigns
After:
-
£3.16M in sales from £188K spend
-
1,678% ROAS (£1 → £16.78)
-
11,500+ profitable conversions
-
Nationwide reach with both retail and trade buyers
-
Increased trust, loyalty, and repeat business
Our Strategy – Built for Scale (1,678% ROAS)
-
Segmentation by product type to maximize relevance
-
Optimized Shopping feeds to improve visibility & CTR
-
Value-driven messaging focused on warranty, trust, and guarantees
-
Smart bidding strategies to balance scale and profitability
-
Remarketing campaigns to recover abandoned carts and drive repeat buyers
-
Trust signals integrated across ads to reduce hesitation
The Results – £3.16M in Sales (1,678% ROAS)
📊 Ad Spend: £188,000
💰 Revenue: £3,160,000
🛒 Conversions: 11,500+
🎯 ROAS: 1,678%
Every £1 invested in Google Ads generated £16.78 in sales.
Key Takeaways
✅ Segmentation increases efficiency
✅ Value messaging converts hesitant buyers
✅ Remarketing recovers and multiplies sales
✅ Smart bidding scales profitably
✅ Trust signals drive higher conversion rates
Conclusion – From £0 to £3.16M with Google Ads (1,678% ROAS)
By restructuring campaigns, optimizing feeds, and focusing on trust-driven strategies, Thrive Converters helped WTDiesel grow from zero sales to £3.16M, while achieving an extraordinary 1,678% ROAS.
At Thrive Converters, we don’t just manage ads—we build scalable revenue engines for e-commerce growth.
👉 Ready to make your store the next 1,678% ROAS success story?