How Thrive Converters Helped a U.S. Skincare Company Scale to 700% ROAS and Unlock 15% More Conversion Value

In the ultra-competitive world of skincare, standing out isn’t just a challenge—it’s a necessity. For this U.S.-based skincare company, trying to scale their Google Ads campaigns felt like swimming upstream: lots of effort, but little progress. Constrained by low ROAS and profitability issues, they knew something had to change.

That’s where Thrive Converters entered the picture, armed with the tools, strategies, and expertise to transform a struggling campaign into a growth machine. Let’s walk you through how we took these campaigns from frustrating to flourishing.

The Challenge

When you’re operating in a crowded market like skincare, advertising isn’t just about showing up; it’s about dominating. But this client’s ad campaigns were anything but dominant. They were bleeding budget, with every dollar spent yielding diminishing returns.

Here’s what they were up against:

• Low ROAS: The ad campaigns weren’t generating the expected revenue, leaving the company with poor returns.
• Profitability Problems: Rising ad costs were eating into margins, making it impossible to turn a profit.
• Limited Scalability: Without a clean campaign structure, scaling beyond the initial spend was like building on sand.

The business needed a breakthrough—fast. They turned to us to help restructure, optimize, and unlock the full potential of their Google Ads campaigns.

Our Approach: Collaborative Expertise Meets Data-Driven Precision

At Thrive Converters, we don’t believe in “set it and forget it.” Instead, we started with a collaborative deep dive into the client’s market and product offerings, leaving no stone unturned. We mapped out a blueprint to address the challenges head-on.

Collaborative Learning

We partnered closely with the client to understand every aspect of their business—from what makes their products unique to how customers search for them. We also analyzed competitors, trends, and search terms to identify untapped opportunities.

Data-Driven Optimization

Next, we conducted a full audit to separate signal from noise, isolating high-performing keywords and eliminating wasted spend. Every click and impression now had a purpose, working toward the goal of higher profitability.

The Solution: Rebuilding for Performance and Profit

Scaling a campaign isn’t about spending more—it’s about spending smarter. Here’s how we revamped the client’s campaigns:

• Revamped Campaign Structure:
  We tore down the old, cluttered setup and built a streamlined, intent-driven structure. This cleared out junk data and gave the campaigns room to grow.

• Prioritized High-Performing Channels:
  Through testing, we discovered that the Shopping Network drove the best results. So, we doubled down on that channel, diverting resources to where they mattered most.

• Optimized Budget Allocation:
  Budgets were reallocated based on performance, with a sharp focus on ROAS. We ensured that every dollar had a measurable impact, cutting waste and maximizing results.