At Thrive Converters, our mission is simple: turn ad spend into measurable profit. This case study showcases how we helped Makeup Artists Choice, a professional cosmetics brand, generate $843,000 in revenue from just $107,000 ad spend — achieving 785.42% ROAS while scaling their e-commerce presence.
Client Background
Makeup Artists Choice is a professional cosmetics retailer offering high-quality skincare and makeup solutions. Trusted by beauty professionals, makeup enthusiasts, and everyday consumers, the brand had strong demand but struggled to scale profitably on Google Ads.
Challenges
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Rising Ad Costs – Broad targeting caused wasted budget.
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Tracking Gaps – Incomplete data limited optimization.
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Weak Campaign Structure – No segmentation by product line or intent.
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Scaling Plateau – Additional ad spend failed to drive incremental growth.
The challenge was clear: scale aggressively while maintaining profitability above industry averages.
Before vs After
Before Thrive Converters:
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Campaigns fragmented and overlapping
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Tracking incomplete and inaccurate
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Wasted budget driving low-quality clicks
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Revenue growth stalled at a plateau
After Thrive Converters:
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$843,000 revenue generated
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785.42% ROAS maintained (every $1 → $7.85)
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33,900 conversions tracked with precision
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Consistent growth sustained from Q1 2022 through Q3 2025
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Lower CPC and higher efficiency across campaigns
Our Strategy – Scaling to 785% ROAS
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Comprehensive Audit – Eliminated wasted spend, rebuilt structure for intent-driven targeting.
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Advanced Conversion Tracking – GA4 + server-side tracking for complete data accuracy.
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Smart Segmentation – Performance Max, Shopping, and Search campaigns rebuilt around high-intent clusters.
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Negative Keywords & Precision Targeting – Cut irrelevant traffic, reduced CPC significantly.
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Creative Optimization – Messaging focused on trust, results, and professional-grade quality.
Results – $843K Revenue at 785.42% ROAS
📊 Ad Spend: $107,000
💰 Revenue (Conversion Value): $843,000
🛒 Conversions: 33,900
🎯 ROAS: 785.42%
Every $1 invested returned $7.85 in revenue, proving that profitability and growth can scale together.
Key Takeaways
✅ Data Accuracy = Smarter Scaling – Correct tracking unlocked Smart Bidding’s full potential.
✅ Segmentation = Efficiency – Structured campaigns improved CTRs & Quality Scores.
✅ Cost Control = Higher ROAS – Eliminating wasted clicks lowered CPC and boosted returns.
✅ Creative = Conversions – Ads focused on trust and quality resonated with buyers.
Conclusion – From Plateau to $843K in Sales
By restructuring campaigns, fixing tracking, and applying data-driven optimizations, Thrive Converters helped Makeup Artists Choice achieve $843K revenue at 785% ROAS.
At Thrive Converters, we don’t just run ads — we engineer profit-driven growth. For beauty, skincare, and e-commerce brands, our strategies unlock the full potential of Google Ads.
👉 With us, every click counts — and every dollar works harder.