At Thrive Converters, we specialize in helping local and retail businesses turn Google Ads into growth engines. This case study shows how we helped Fix My Phone, a physical retail chain for smartphone repair and refurbished device sales, achieve 271K clicks, 1.99M impressions, and consistent in-store growth through precision-driven Google Ads.
Client Background
Fix My Phone operates with a dual-service model:
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Smartphone Repairs – screens, batteries, water damage, and more
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Refurbished Device Sales – resale of certified, high-quality phones through retail stores
While brand awareness was strong locally, scaling digital visibility into measurable offline conversions was the key challenge. With high CPC competition and a crowded market, Fix My Phone needed structured campaigns focused on store visits and profitable queries.
Challenges
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High CPC Market – repair and resale keywords drove expensive clicks
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Offline Conversions – ads needed to generate real in-store visits, not just online traffic
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Low-Relevance Traffic – previous campaigns wasted spend on unqualified searches
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Scaling with Control – balancing reach with budget discipline across millions of impressions
Before vs After
Before Thrive Converters:
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Campaigns lacked structure, driving irrelevant traffic
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No strategy for offline store conversions
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Budget wasted on non-local or low-intent clicks
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Difficulty scaling profitably in competitive market
After Thrive Converters:
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271K clicks and 1.99M impressions generated
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kr2.08M ad spend optimized with avg. CPC at kr7.67
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Store visit campaigns drove measurable offline sales growth (10x increase)
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Repair bookings and refurbished sales scaled consistently
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Brand dominance established in local service areas
Strategy – Driving 10x Offline Sales
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Campaign Segmentation – Built separate campaigns for repair, resale, and store visits to reduce overlap.
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Geo & Audience Targeting – Ads limited to serviceable areas, plus remarketing for past visitors.
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Shopping & Local Ads – Optimized refurbished phone listings; synced Google Business Profiles for maps, calls, and directions.
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Creative Testing – Repairs highlighted speed, affordability, warranties; resale focused on trust and certified devices.
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Budget Optimization – Allocated kr2.08M spend toward high-intent campaigns, reducing wasted clicks.
Results – 271K Clicks, 1.99M Impressions, 10x Offline Sales
📊 Clicks: 271,000
👀 Impressions: 1.99 million
💸 Ad Spend: kr2.08M
💰 Avg. CPC: kr7.67
🏪 Impact: 10x increase in offline sales + strong online leads
Fix My Phone became a dominant local player, driving both urgent repair bookings and growth in refurbished phone sales.
Key Takeaways
✅ Segmentation Creates Clarity – Distinct campaigns for services and resale improved efficiency
✅ Local Ads Drive Foot Traffic – Google Maps + “near me” searches boosted store visits
✅ High CPC ≠ Waste – Intent-driven targeting ensured profitability despite competitive CPC
✅ Sustainable Scaling – Nearly 2M impressions delivered growth without overspending
Conclusion – From Wasted Spend to 10x Sales Growth
Through campaign restructuring, geo-targeting, and budget control, Thrive Converters helped Fix My Phone achieve 271K clicks, 1.99M impressions, and a 10x increase in offline sales.
This case proves that local service retailers can scale profitably with the right Google Ads strategy.
At Thrive Converters, we don’t just run ads — we build store-level growth engines for competitive markets.