At Thrive Converters, we help ambitious retailers scale profitably by unlocking full potential of Google Ads. This case study highlights how we partnered with Frischluftkinder.de, German outdoor play specialist, to achieve €195K sales from €48.8K ad spend — delivering 400% ROAS while strengthening reputation as trusted family brand.
Brand Background
Founded in 2017, Frischluftkinder is dedicated to bringing families closer to nature with high-quality outdoor play gear. Catalog includes:
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Gokarts – electric, pedal-driven, junior/senior models with accessories
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Kids’ Vehicles – balance bikes, scooters, premium brands like BERG
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Garden Play Structures – playhouses, climbing towers, swings, slides
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Trampolines – EXIT and BERG, in-ground and above-ground
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Bike Trailers & Outdoor Gear – Qeridoo Kidgoo and sports add-ons
Beyond products, Frischluftkinder stands out with expert advice, showroom test-drives, sizing guides, and free shipping over €99 — a service-first model building strong trust with families.
Challenges
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Seasonal Sales Cycles – Outdoor play demand peaked in summer and holidays, requiring flexible budgets
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High Competition – Larger toy and sports retailers dominated search visibility
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Broad Product Range – Multiple categories needed precise segmentation
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Educating Families – Parents required reassurance on durability, safety, suitability
Before vs After
Before Thrive Converters:
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Limited visibility in competitive search results
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Campaigns lacked structure, segmentation
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Wasted spend on broad, low-intent clicks
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Seasonal peaks underutilized
After Thrive Converters:
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€195K sales from €48.8K ad spend
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400% ROAS achieved (every €1 → €4 sales)
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987+ conversions across categories
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Seasonal scaling aligned with demand cycles
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Brand positioned as Germany’s go-to family outdoor play retailer
Strategy – Scaling to 400% ROAS
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Campaign Segmentation by Category – Gokarts, Trampolines, Play Structures, Vehicles, Bike Trailers
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Shopping Feed Optimization – Keyword-rich product titles boosted visibility, CTR
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Seasonal Scaling – Budgets ramped during summer, Christmas, back-to-school
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Smart Bidding with ROAS Targets – Google AI focused on high-intent buyers
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Creative Testing & Family Messaging – Copy highlighted safety, bonding, durability
Results – €195K Sales at 400% ROAS
📊 Ad Spend: €48,800
💰 Revenue: €195,000
🛒 Conversions: 987+
🎯 ROAS: 400% (4x return)
Every €1 invested delivered €4 sales, with remarketing boosting repeat orders for accessories and new play gear.
Key Takeaways
✅ Segmentation Unlocks Efficiency – Structured campaigns ensured high intent targeting
✅ Seasonality Drives Scale – Budgets timed with demand cycles maximized ROI
✅ Shopping Feed Optimization Wins – Keyword-rich titles improved Shopping performance
✅ Family-Centered Messaging Builds Trust – Safety, bonding, durability resonated strongly
Conclusion – From Limited Reach to 400% ROAS
By restructuring campaigns, optimizing feeds, and aligning creatives with family values, Thrive Converters helped Frischluftkinder achieve €195K sales at 400% ROAS.
This success proves specialist retailers can thrive with right Google Ads strategy. Today, Frischluftkinder continues to grow as Germany’s trusted outdoor play brand, empowering families to enjoy nature together.
At Thrive Converters, we don’t just run ads — we engineer scalable, profitable growth strategies.