At Thrive Converters, we partner with niche e-commerce brands to unlock profitable growth through highly targeted Google Ads strategies. This case study showcases how we helped jitsbutikk.no, a combat sports retailer, achieve 192K NOK in revenue from just 31.5K NOK ad spend — delivering an impressive 6.1x ROAS.
Client Background
jitsbutikk.no serves the martial arts community in Norway, specializing in:
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Apparel & Uniforms – BJJ Gis, Judo Gis, Karate Gis, rashguards, shorts, spats
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Accessories & Training Gear – Belts, protective gear, hygiene products, gym bags
While the brand had a loyal customer base, they struggled to scale visibility and profitability in a competitive niche market.
Challenges
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Highly Niche Audience – Targeting needed to be precise to avoid wasted spend.
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Complex Product Range – BJJ, Judo, Karate, and No-Gi categories required segmentation.
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Budget Efficiency – Limited ad spend compared to large retailers meant ROI had to stay high.
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Seasonal Demand – Combat sports sales spiked during competitions and enrollments.
Before vs After
Before Thrive Converters:
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Limited visibility and inconsistent sales through ads
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Campaigns lacked structure and precision targeting
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No optimized Shopping feed
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Remarketing underutilized
After Thrive Converters:
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192K NOK in sales generated from 31.5K NOK ad spend
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6.1x ROAS achieved (every kr1 invested returned kr6.10)
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150 conversions across multiple categories
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Structured campaigns that scaled efficiently
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Remarketing turned browsers into repeat customers
Our Strategy – Scaling to 6.1x ROAS
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Campaign Segmentation – Built campaigns by category (BJJ, Judo, Karate, No-Gi, Accessories).
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Shopping Feed Optimization – Keyword-rich product titles boosted CTR and sales.
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Audience Targeting & Remarketing – Engaged high-intent buyers and recovered abandoned carts.
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Creative Ad Copy – Highlighted durability, performance, and trust.
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Smart Bidding – Implemented Target ROAS bidding to maximize profitability.
Results – 192K NOK Revenue at 6.1x ROAS
📊 Ad Spend: 31,500 NOK
💰 Revenue: 192,000 NOK
🛒 Conversions: 150
🎯 ROAS: 6.10x
Every kr1 spent on ads generated kr6.10 in revenue, proving the power of precision targeting in niche e-commerce.
Key Takeaways
✅ Segmentation Drives Efficiency – Product-category campaigns maximized relevance.
✅ Feed Optimization Boosts Visibility – Shopping ads performed strongly with keyword-rich titles.
✅ Remarketing Closes Sales – Essential for long buyer journeys in combat sports.
✅ Data-Led Scaling Works – Smart bidding kept ROAS consistently high while scaling.
Conclusion – From Limited Sales to 192K NOK Revenue
Through campaign restructuring, feed optimization, and precise targeting, Thrive Converters transformed jitsbutikk.no’s Google Ads into a profitable growth engine.
The result? 192K NOK in sales from just 31.5K NOK ad spend — achieving a 6.1x ROAS.
At Thrive Converters, we don’t just run ads — we engineer strategies that convert clicks into loyal customers.