At Thrive Converters, we specialize in turning brand-new Google Ads accounts into profitable growth engines. This case study showcases how we scaled an ad account from zero sales to €793K in conversion value, generating 12,900+ conversions and achieving an impressive 255.99% ROAS.
Client Background
The client, a growing e-commerce brand, needed a performance-driven Google Ads strategy to:
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Generate sales at scale
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Improve return on ad spend (ROAS)
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Eliminate wasted budget
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Build consistent growth month after month
When we took over the account, it had no previous sales history and required a full-funnel strategy to drive results from scratch.
The Challenges
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Starting from Zero – No data, no structured campaigns, and no baseline for performance.
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Budget Efficiency – Ensuring ad spend was optimized from day one.
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Scaling with Profitability – Balancing growth while keeping acquisition costs sustainable.
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Building Trust Signals – Ads needed to highlight value, reliability, and brand strengths to drive conversions.
Before vs. After
Before Thrive Converters:
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€0 in sales from Google Ads
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No campaign structure or optimization
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Wasted potential and no measurable growth
After Thrive Converters:
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€793K in conversion value generated
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12,900+ sales driven through ads
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255.99% ROAS maintained (every €1 spent returned €2.55)
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€310K ad spend profitably scaled into long-term growth
Our Strategy – Scaling with Precision
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Full Campaign Build – Launched Shopping, Search, and Performance Max campaigns from scratch.
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Feed Optimization – Structured product titles and descriptions for higher CTR and Shopping visibility.
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Smart Bidding – Implemented advanced bidding strategies focused on profitable scaling.
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Remarketing – Re-engaged high-intent users and recovered abandoned carts.
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Continuous Optimization – Adjusted targeting, schedules, and creatives to maintain efficiency.
The Results – €793K in Sales at 255.99% ROAS
📊 Ad Spend: €310,000
💰 Revenue (Conversion Value): €793,000
🛒 Conversions: 12,900+
🎯 ROAS: 255.99%
Every €1 invested returned €2.55 in sales, proving the scalability and profitability of a structured, data-driven Google Ads strategy.
Key Takeaways
✅ From Zero to Growth – Built the account from scratch into a €793K revenue channel.
✅ Sustainable Profitability – Maintained 2.5x ROAS at scale.
✅ Data-Driven Scaling – Smart bidding + segmentation maximized efficiency.
✅ Consistent Conversions – 12,900+ sales driven through structured campaigns.
Conclusion
In just one year, Thrive Converters transformed this account from €0 in sales to €793K, achieving 12,900+ conversions and a 255.99% ROAS.
At Thrive Converters, we don’t just run ads—we engineer scalable, profitable campaigns that turn ad spend into measurable revenue growth.
👉 Ready to scale your e-commerce business from zero to millions in sales? Let’s make it happen.