Total Website Revenue: $1,495,669.33 (including other platforms like Taboola and Outbrain)

The Challenges We Faced

1.Language Barrier:

Everything from product feeds to ad copy needed to be in German, and simply translating wasn’t enough. To overcome this, we used advanced translation tools combined with a localized understanding of how German consumers shop.

2.Efficient Budget Utilization:

Spending a large daily budget while maintaining a profitable ROAS required constant monitoring, optimization, and a structured campaign strategy.

3.Competitive Market:

The niche was extremely competitive, but our variant strategy in Google Merchant Center gave us a significant edge. By focusing on multiple product variants, we maximized visibility and increased conversions.

Our Winning Campaign Structure

Top of the Funnel (Awareness)

•Inbound Search Ads

•Demand Gen Campaigns

•YouTube Video Ads

Middle of the Funnel (Consideration)

•Inbound Search Ads with buying intent keywords

•Inbound Shopping Ads

•Non-Brand Performance Max Campaigns

•Dynamic Search Ads

Bottom of the Funnel (Conversion)

•Branded Search Ads

•Branded Shopping Ads

•Performance Max Campaigns 

•Inbound Search Ads

•Remarketing List Search Ads

•Dynamic Display Remarketing 

Other Key Strategies

1.Highly Optimized Feeds:

Ensuring product feeds in Google Merchant Center were detailed, accurate, and attractive to buyers.

2.Variants Strategy:

Promoting multiple variants of winning products allowed us to appear in more auctions and capture a wider audience.

3.Testing Keywords:

We constantly tested and refined keywords to identify high-performers for Shopping Ads.

4.Scripts That Made a Difference:

•Search Terms Script: Helped identify targeted keywords for Shopping Ads

•Mike Rhodes’ Performance Max Script: Provided insights into the best-performing placements.

•Branded Shopping Script: Saved significant time while maintaining efficiency

Beyond Google Ads: Native Ads on Taboola and Outbrain

While Google Ads delivered the majority of the revenue, native ads on Taboola and Outbrain played a crucial supporting role. Taboola, in particular, brought solid results and worked synergistically with Google Ads to amplify overall sales.

The Takeaways

•A clear structure for campaigns (TOFU, MOFU, BOFU) is critical for maximizing ROI.

•Localizing your strategy for specific markets (like Germany) makes a huge difference.

•Combining different advertising platforms (e.g., Google Ads + Taboola) can unlock new growth opportunities.

•Constant testing and refinement—be it keywords, product variants, or placements—leads to better performance.

Final Thoughts

This campaign marked a new milestone for me as a Google Ads specialist. Managing $200K in ad spend in a single month, generating $529K in revenue, and achieving a 264% ROAS was no small feat.

But this wasn’t just about numbers—it was about proving that with the right strategy, even small e-commerce stores can scale to incredible heights. If you’re ready to take your Google Ads to the next level and achieve similar results, let’s connect.

I’m excited to share this success and help more businesses reach their goals in the coming year!

Thank You