Google Partner · Shopify Partner · Real ROAS proof, not promises
$370K
Advertising spend
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Cecelia New York transformed its Google Ads ecosystem with a structured, data-driven approach covering campaign architecture, Merchant Center optimization, Performance Max, Shopping, Search, remarketing, and advanced conversion tracking.
Cecelia New York
visit websiteCecelia New York is a contemporary luxury footwear brand selling primarily through its Shopify store while also being carried by leading retailers.
$1.87M
tracked conversion value
$370K
advertising investment
6,180+
total purchases
Campaign period: 2022 – Q3 2026
Premium Women's Fashion Footwear
Luxury-inspired footwear combining comfort, craftsmanship and modern fashion
Shopify
Primary ecommerce platform
United States
Primary advertising and customer acquisition market
Google Ads
Primary customer acquisition and performance marketing channel
Business objectives
The engagement focused on profitable growth, stronger acquisition, better Shopping performance, improved tracking and a scalable long-term advertising framework.
01
Increase profitable online sales through a stronger Google Ads acquisition system.
02
Scale Google Ads investment without sacrificing ROAS or overall advertising efficiency.
03
Improve Shopping campaign efficiency and increase visibility for important product collections.
04
Increase new customer acquisition through high-intent Search, Shopping and Performance Max campaigns.
05
Create a scalable advertising system capable of supporting long-term business growth.
The account was transformed from a broad and reactive advertising setup into a structured, data-driven Google Ads system.
| Area | Before | After |
|---|---|---|
| Campaign Structure | Mixed and overlapping products | Segmented by category, collection, and objective |
| Google Shopping | Basic product feed | Optimized Merchant Center feed with SEO titles and structured attributes |
| Product Visibility | Limited search coverage | Increased Shopping impressions and eligible products |
| Performance Max | Generic campaigns and asset groups | Audience-driven campaigns with optimized asset groups and creative testing |
| Search Campaigns | Limited keyword coverage | Expanded high-intent branded and non-branded search campaigns |
| Budget Allocation | Even distribution | Focused on top-performing products and highest-ROAS opportunities |
| Conversion Tracking | Standard purchase tracking | Enhanced Conversions, GA4, revenue tracking, and improved attribution |
| Remarketing | Basic remarketing | Dynamic remarketing, cart recovery, and customer lifecycle targeting |
| Scaling Strategy | Reactive optimization | Data-driven weekly optimization and profitable scaling framework |
| Business Growth | Moderate growth | Consistent revenue growth with 5.07x ROAS |
Google Ads transformation · Cecelia New York · 2022 – Q3 2026
Before optimization, campaigns had broad organization, limited segmentation by product category, mixed-performing budgets and an inconsistent scaling strategy. After optimization, campaigns were fully segmented by product category, collection and campaign objective.
The account started with generic product titles, weak keyword optimization, limited custom labels, incomplete product attributes and feed quality issues. The optimized setup introduced SEO-focused titles, structured attributes, custom labels, GTIN validation, improved product categories and high-quality imagery.
Generic Performance Max campaigns were replaced with audience-driven campaigns using optimized asset groups, creative testing, product grouping, Customer Match audiences and continuous budget optimization.
Limited keyword targeting was expanded into dedicated high-intent branded and non-branded Search campaigns covering designer shoes, women's heels, women's boots, leather sandals, fashion footwear, luxury women's shoes and seasonal search trends.
Instead of evenly distributing budgets, investment was focused on top-performing products and campaigns with the strongest ROAS.
Standard tracking was upgraded with Enhanced Conversions, GA4 integration, revenue tracking, customer journey analysis and improved attribution.
Basic audience targeting was expanded into dynamic remarketing, cart recovery, previous purchaser campaigns, collection-viewer campaigns, seasonal promotions and dynamic product ads.
Reactive optimizations were replaced with a data-driven weekly optimization process and profitable scaling framework.
The Google Ads transformation enabled Cecelia New York to scale from a growing premium footwear brand into a highly efficient eCommerce advertising operation. By rebuilding the campaign structure, optimizing Merchant Center data, expanding Shopping and Performance Max campaigns, and implementing advanced tracking and remarketing strategies, the account consistently generated profitable growth. Over the reporting period, Google Ads delivered $1.87 million in tracked conversion value from $370,000 in advertising spend, resulting in 6,180+ purchases and a strong 5.07x Return on Ad Spend. This case demonstrates how a structured, data-driven Google Ads strategy can successfully scale a premium fashion eCommerce brand while maintaining long-term profitability.
$1.87M
Tracked conversion value
6,180+
Purchases generated
5.07x
Return on ad spend
Period
2022 – Q3 2026
Campaign period
