Performance snapshot
Primary KPI
CPA
Google Partner · Shopify Partner · Real ROAS proof, not promises
Google Partner · Shopify Partner · Real ROAS proof, not promises
Paid advertising should produce customers at a cost you can understand, measure, and improve, not clicks you have to explain. Thrive Converters manages paid search, paid social, video, and retargeting ads as one connected paid media strategy built around measurable acquisition goals. Start with a single channel or run several together; either way, a named strategist owns the work across platforms and keeps performance connected to the broader business objective.
A performance marketing approach built around cost per acquisition, lead quality, and paid media ROI rather than surface-level activity metrics. We define what a valuable acquisition looks like and what it should cost before campaigns launch.
Primary KPI
CPA
Performance marketing
A performance marketing agency focused on what acquisition actually costs
Most paid media reporting stops at impressions, clicks, and cost per click. We work from the opposite end: defining the value and cost of an acquisition first, then measuring targeting, creative, bidding, landing pages, and tracking against that goal in a dashboard you can open yourself.
How we measure performance
We define what a valuable acquisition looks like and what it should cost before campaigns launch.
Targeting, creative, bidding, landing pages, and tracking are evaluated against acquisition cost and business return.
Low-cost leads only matter when they can become customers, so quality stays part of how performance is judged.
Clicks, impressions, and CPC help diagnose problems, while cost per acquisition remains the measure of success.
Blended Acquisition Performance
Paid campaigns rarely fail because of one setting inside an ad platform. A campaign reaches the right audience and sends it to the wrong landing page. Strong creative underperforms because the offer is unclear. Tracking makes a good account look weak, or a weak account look fine. Running platforms separately creates a subtler version of the same problem: every channel reports a good month while nobody owns the number that actually matters. Search claims the conversion retargeting earned. Social claims the one search closed. Blended acquisition cost drifts upward and no report shows it. At Thrive Converters, one strategist owns the blended result. Specialists run the channels; the strategist decides where the next dollar goes and answers for what it returns. One number, one report, one person to ask when it moves.
Specialists run each channel, while one strategist connects the platforms, manages the blended acquisition cost, and owns the overall outcome.
Instead of letting search, social, and retargeting claim the same conversion, reporting shows the blended result that actually matters to the business.
We put budget where your customers actually search, compare, and decide, managing one channel
Paid social reaches potential customers before they start searching, which is its value and its risk. It carries the highest cost per click of anything we manage, so disciplined creative testing, targeting, and conversion measurement are what separate a channel that scales from one that quietly drains budget. Performance depends on the relationship between audience, creative, offer, and landing page—not on any one of them. We test those elements as a connected system and evaluate the results against defined acquisition and business goals. Lead quality and conversion economics stay part of that evaluation. We put new creative live every two weeks, and we cut campaigns, audiences, or messages that do not justify continued investment rather than leaving them running.
2 weeks
Creative testing cadence
3
Paid social platforms managed
1 goal
Acquisition efficiency
“Meta Ads, LinkedIn Ads, and TikTok Ads each have a role in the strategy—or they do not get the budget.”
Thrive Converters
Paid Media Team
Business-Specific Performance Goals
Two companies can run the same advertising platform and need completely different strategies. A home services business generating phone calls does not measure paid media the way an ecommerce brand optimizing purchases does, or a B2B company working a longer sales cycle.
The platform may be the same. The economics, conversion path, customer journey, and definition of a valuable outcome are not. For home services businesses, paid media is measured in booked jobs and cost per call, which is why Local Services Ads and local search placement often matter more than reach.
Paid media is measured in booked jobs and cost per call, so Local Services Ads and local search placement often matter more than broad reach.
Campaign performance needs to connect with qualified leads, pipeline, CRM data, and a longer buying process rather than stopping at form submissions.
Paid media is tied directly to purchases, conversion rate, revenue, average order value, and the economics of customer acquisition.
Thrive Converters manages paid media from Austin, Texas, combining local market context with a digital-first delivery model built for businesses operating across Central Texas and beyond.
Being based in Austin is not the same as being limited to it. Local accounts benefit from market-specific judgment, while every client receives the same strategist, reporting cadence, and standard of work regardless of location.
The work starts before the first campaign launches and does not stop at the first conversion.
Weeks 1–2
We review what you already have: wasted spend, conversion tracking accuracy, audience overlap, landing page fit, and where account structure is working against you. You get a written findings document whether or not you continue with us.
Week 3
Before any campaign changes, we agree what an acquisition is worth and what it costs today. Every decision after this is judged against that number, which gives optimization something better than traffic to aim at.
Weeks 4–6
Tracking, account structure, audiences, and creative are rebuilt in that order. Tracking goes first, because a campaign you cannot measure is a campaign you cannot improve.
Ongoing, structured
One variable at a time, on a fixed cadence: audiences, bids, creative, offers, placements, landing pages. Changing five things at once tells you the result but not the reason.
From month three
When a channel or offer performs reliably, we put more behind it and widen the plan. Scaling is earned through evidence, not assumed because budget is available.
Every account below started with an acquisition cost target and a starting figure. What follows is what changed, over what period, and how it was tracked.
“How WTDiesel generated £5.23M in conversion value from £298K in Google Ads spend while achieving a 17.52x ROAS.”
Client
WTDiesel
“How Stoneks generated approximately 6,890 tracked conversions at an average cost of SEK 410 using high-intent Google Ads campaigns.”
Client
Stoneks AB
“How Sweets Kendamas generated $410K in conversion value from $38K in advertising spend while achieving a 10.81x ROAS.”
Client
Sweets Kendamas
“How an Italian paint and decorative materials retailer generated €1.73M in revenue and 1.75M qualified clicks.”
Client
ShopVernici
“How a premium truck cap brand generated $663K in conversion value from just $41.1K in Google Ads spend.”
Client
SDOYGLOU
“How Rabaconda USA generated €2.93M in conversion value and 6,100+ purchases while maintaining an 11.28x ROAS.”
Client
Rabaconda USA
“How Rabaconda generated €497K in international conversion value from €49.6K in Google Ads spend at a 10.01x ROAS.”
Client
Rabaconda Global
“How a lifestyle bag brand generated £1.09M in conversion value and 13,400+ purchases while scaling internationally.”
Client
Packuum Bags
“How an industrial electrical parts retailer generated $665K in conversion value and 1,780+ orders at a 6.98x ROAS.”
Client
My Circuit Breakers
“How an international barefoot footwear retailer generated €140K in conversion value and 1,790+ orders with Google Ads.”
Client
Mugavik Barefoot
Answers to common questions about paid advertising, PPC management, performance marketing, pricing, measurement, account ownership, and working with Thrive Converters.
A paid ads agency plans, builds and manages advertising campaigns on platforms such as Google, Meta, LinkedIn and TikTok. The work covers account structure, audience and keyword targeting, bidding, creative testing, landing page alignment and conversion tracking. The objective is to acquire customers at or below an agreed cost per acquisition rather than to maximise clicks.
Book a call and we will come back with what we would change first, what it should cost, and what to expect in the first ninety days. Nothing needs preparing. Bring your main objective, the platforms you run, roughly what you spend, and where you think the problem is. If you want a deeper read before we talk, send read-only access to your ad accounts and we will review them first.