Rabaconda Global scaled its international Google Ads account with a structured approach covering campaign architecture, Merchant Center optimization, Shopping, Performance Max, localized Search campaigns, dynamic remarketing, and advanced conversion tracking.
Founded in 2012, Rabaconda serves customers in more than 60 countries and is recognized for its innovative, portable tire-changing systems used by professional racing teams and everyday riders alike.
The account was transformed from a broad global advertising setup into a structured, regionally segmented and data-driven Google Ads system.
Performance Area
Before
After
Campaign Structure
Broad global campaigns
Fully segmented by product category, region, and campaign objective
Google Shopping
Basic Merchant Center feed
Fully optimized multilingual feed with keyword-rich product titles and structured attributes
Merchant Center
Standard optimization
Advanced feed management with diagnostics, custom labels, and product prioritization
Performance Max
Generic campaigns
Audience-focused campaigns with localized assets and continuous optimization
Search Campaigns
Limited keyword coverage
Expanded branded, non-branded, multilingual, and high-intent Search campaigns
Budget Allocation
Shared across all markets
Budget allocated based on regional profitability and product performance
Conversion Tracking
Standard purchase tracking
Enhanced Conversions, GA4 integration, and improved attribution modeling
Remarketing
Limited audience segmentation
Dynamic remarketing tailored to customer behavior and international markets
Product Visibility
Moderate Shopping exposure
Increased Shopping visibility and stronger international search coverage
Business Growth
Moderate international performance
Scalable global acquisition system delivering a 10.01x ROAS
From broad global campaigns to a scalable international Google Ads system Rabaconda Global
Google Ads transformation · Rabaconda Global · Q4 2023 – Q3 2026
International Account Restructure
Before optimization, campaigns were organized too broadly across multiple international markets, product categories shared budgets regardless of profitability, limited campaign segmentation reduced bidding flexibility, and geographic performance varied without market-specific optimization. The account was rebuilt for global scaling with campaigns segmented by product category, target market and business objective, including Performance Max, Standard Shopping, Brand Search, Non-Brand Search, Dynamic Search Ads, Seasonal Promotions, Best Seller Campaigns and Dynamic Remarketing.
Merchant Center
Product titles were not fully optimized for multilingual search intent, product attributes required additional optimization, feed quality limited Shopping visibility in some international markets, and high-performing products were not prioritized effectively. Optimization introduced SEO-focused product titles, product category restructuring, optimized product descriptions, GTIN validation, multilingual feed improvements, brand consistency, custom labels, image optimization and Merchant Center diagnostics cleanup.
Google Shopping
Shopping campaigns were segmented into strategic product groups including Street Bike Tire Changers, Dirt Bike Tire Changers, Wheel Balancers, Tire Irons, Garage Accessories, Best Sellers, Bundles and New Product Launches, each with dedicated bidding strategies and budgets based on profitability.
Performance Max
Generic asset groups, limited audience signals, minimal localization and few creative variations for different markets were replaced with continuous refinement using audience signals, Customer Match, asset group segmentation, market-specific creatives, search term insights, product group optimization, budget reallocation and seasonal promotional assets.
Search Campaigns
Limited non-brand keyword expansion, generic campaign structure, missing long-tail purchase keywords and weak localization across languages and regions were expanded into dedicated Search campaigns targeting motorcycle tire changer, dirt bike tire changer, street bike tire changer, motorcycle wheel balancer, tire changing tools, adventure bike tire changer, motorcycle workshop equipment and professional tire changer.
Dynamic Remarketing
Limited audience segmentation was expanded into highly targeted audiences including product viewers, cart abandoners, previous customers, high-value buyers, bundle shoppers and seasonal promotion visitors, improving repeat purchases and customer lifetime value while lowering acquisition costs.
Conversion Tracking
Standard purchase tracking with limited first-party audience collection, missing Enhanced Conversions and limited attribution accuracy across international markets was upgraded with Google Ads purchase tracking, GA4 integration, Enhanced Conversions, revenue tracking, first-party audience collection and customer journey analysis.
Continuous Optimization
The account was actively optimized every week through search term analysis, negative keyword expansion, bid strategy adjustments, budget reallocation, Merchant Center diagnostics, feed optimization, audience refinement, geographic bid optimization, device performance reviews, landing page analysis, creative testing and seasonal campaign planning.
Final Outcome
The Google Ads transformation enabled Rabaconda Global to build a highly efficient international acquisition engine capable of supporting sustainable growth across multiple regions. By restructuring the account, improving Merchant Center data, expanding Shopping visibility, and refining Performance Max and Search campaigns, the business increased qualified traffic while maintaining exceptional advertising efficiency.
Over the reporting period, Google Ads generated €497,000 in tracked conversion value from €49,600 in advertising spend, resulting in 1,100+ purchases and an outstanding 10.01x Return on Ad Spend (1,000.90%). The new campaign structure provided better control over regional budgets, stronger visibility for premium products, and more accurate performance measurement across international markets.
