My Circuit Breakers transformed its Google Ads ecosystem with a structured, data-driven approach covering campaign architecture, Merchant Center optimization, Shopping, Performance Max, manufacturer and part-number Search campaigns, dynamic remarketing, and advanced conversion tracking.
New, refurbished, obsolete and hard-to-find circuit breakers, motor controls, disconnects, transformers and industrial power distribution equipment
Industry
Shopify
Primary ecommerce platform
Platform
United States
Primary advertising and customer acquisition market
Target Market
Google Ads
Primary customer acquisition and performance marketing channel
Advertising Platform
Business objectives
Business objectives
The engagement focused on profitable growth, stronger B2B and B2C acquisition, better Shopping performance, improved feed quality, advanced tracking and a scalable long-term advertising framework.
01
Increase Online Sales
Increase online sales through a stronger Google Ads acquisition system.
02
Scale Profitably
Scale revenue while maintaining strong profitability across the account.
03
Improve Shopping Visibility
Improve Google Shopping visibility and capture high-intent industrial buyers.
04
Sell Premium & Obsolete Parts
Increase sales of premium and obsolete electrical components.
05
Reduce Wasted Spend
Reduce wasted advertising spend and improve Merchant Center feed quality.
06
Expand Non-Brand Search
Expand non-brand search visibility across manufacturers and part numbers.
07
Build a Scalable Account
Build a scalable Google Ads account for long-term growth.
The account was transformed from a broad and under-optimized advertising setup into a structured, manufacturer-segmented and data-driven Google Ads system.
Performance Area
Before
After
Campaign Structure
Broad campaigns with mixed product categories
Fully segmented by manufacturer, product category, and campaign objective
Google Shopping
Basic Merchant Center feed
Fully optimized feed with manufacturer names, model numbers, and structured product attributes
Merchant Center
Standard setup
Advanced feed optimization with custom labels, diagnostics cleanup, and improved product quality
Search Campaigns
Limited keyword targeting
Expanded branded, non-branded, manufacturer, and part-number campaigns
Performance Max
Generic campaigns
Audience-driven campaigns with optimized asset groups and product segmentation
Budget Allocation
Shared budgets across products
Budget concentrated on top-performing manufacturers and high-margin products
Conversion Tracking
Standard purchase tracking
Enhanced Conversions, GA4 integration, and improved attribution
Remarketing
Basic audience targeting
Dynamic remarketing with segmented industrial buyer audiences
Product Visibility
Moderate Shopping exposure
Significant increase in Shopping visibility for high-demand electrical components
Business Growth
Limited scalability
Built a profitable acquisition system delivering a 6.98x ROAS
From broad campaigns to a scalable Google Ads system My Circuit Breakers
Google Ads transformation · My Circuit Breakers · Jul 2025 – Jul 2026
Campaign Structure
Before optimization, product categories were grouped too broadly, high-margin and low-margin products shared the same budgets, limited campaign segmentation reduced bidding precision, and performance reporting lacked category-level insights. The account was redesigned to improve scalability and profitability, segmented by manufacturer, product category and business objective, including Performance Max, Standard Shopping, Brand Search, Non-Brand Search, Dynamic Search Ads, Manufacturer-Specific Campaigns, Best Seller Campaigns and Dynamic Remarketing.
Merchant Center
Product titles were missing manufacturer names, amperage, pole configuration and model numbers, product attributes required optimization, feed quality limited Shopping visibility, and high-demand SKUs were not prioritized. Optimization included SEO-optimized product titles, manufacturer names in titles, part numbers and model numbers, product category restructuring, GTIN optimization where available, brand consistency, custom labels, product image improvements and Merchant Center diagnostics cleanup.
Google Shopping
Best-selling products competed with slow-moving inventory, impression share was below potential, generic campaign organization reduced optimization flexibility, and product segmentation was limited. Shopping campaigns were segmented into strategic categories including Siemens Circuit Breakers, Square D Breakers, Eaton Breakers, GE Breakers, Cutler-Hammer Products, Electrical Disconnects, Transformers, Contactors, Bus Plugs and Best Sellers.
Performance Max
Generic asset groups, limited audience signals, minimal creative testing and broad product grouping were replaced with continuous optimization using audience signals, Customer Match, asset group segmentation, creative testing, search term insights, product group optimization, budget reallocation and promotional assets.
Search Campaigns
Limited coverage for manufacturer part numbers, missing long-tail industrial keywords, mixed branded and non-branded traffic and limited segmentation by manufacturer were expanded into dedicated Search campaigns targeting circuit breakers, Siemens breakers, Square D breakers, Eaton circuit breakers, GE breakers, molded case circuit breakers, electrical disconnects, industrial electrical parts, obsolete circuit breakers and manufacturer part numbers.
Dynamic Remarketing
Basic audience targeting was expanded into segmented industrial buyer audiences including product viewers, cart abandoners, previous customers, high-value buyers, manufacturer-specific visitors and repeat purchase audiences, increasing conversion rates while reducing customer acquisition costs.
Conversion Tracking
Standard purchase tracking with missing Enhanced Conversions, limited first-party audience collection and incomplete attribution reporting was upgraded with Google Ads purchase tracking, GA4 integration, Enhanced Conversions, revenue tracking, first-party audience collection and customer journey analysis.
Continuous Optimization
The account was actively optimized every week through search term analysis, negative keyword expansion, bid strategy optimization, budget reallocation, Merchant Center diagnostics, product feed optimization, audience refinement, geographic performance reviews, device optimization, landing page analysis, creative testing and inventory-based campaign adjustments.
Final Outcome
The Google Ads transformation enabled My Circuit Breakers to establish a highly efficient customer acquisition system for industrial electrical products. By restructuring campaigns, optimizing Merchant Center data, improving Shopping visibility, and expanding high-intent Search campaigns, the business significantly increased qualified traffic and online sales.
Over the reporting period, Google Ads generated $665,000 in tracked conversion value from $95,200 in advertising spend, resulting in 1,780+ orders while maintaining an impressive 6.98x Return on Ad Spend (697.98%). The optimized account improved visibility for manufacturer-specific products, prioritized high-margin inventory, and strengthened budget allocation based on profitability rather than product volume.
